This month’s post comes from Dak Frederick.
Dak helps aspiring authors turn their passion for helping others into high-quality self-published books. He’s a freelance writer who enjoys crafting articles focused on creative marketing strategies for authors and entrepreneurs, as well as content on personal finances and self-development. He is a retired U.S. Marine [semper fi, Dak] and holds a Master’s degree in Marriage and Family Therapy from Liberty University and a Bachelor of Arts in Communication Studies from Ashford University. He’s the author of 101 Things Every Man Should Know and is a member of the International Association of Publishers Writers and Editors. His faith and family are what keep him rooted.
You can find Dak at www.dakfrederick.com. This is his affiliate Payhip signup link. Should you decide to sign up with Payhip, use his affiliate link. It won’t cost you extra, but will pay Dak a bit of money.
3 Ways Authors Can Use Payhip to Flex Their Creative Marketing Muscles
Marketing expert Mike Volpe said, “Always provide value. Value builds trust. Once you have that trust, you have the ability to do some selling.” While providing value is great, it takes creativity. That’s where Payhip comes in at. What exactly is Payhip?
Amazing Free Platform Called Payhip
Payhip is an e-commerce platform that allows you to set up a “unique storefront where you can showcase your products — from ebooks, software, clothing, art, music, you name it.” You can even sell courses and memberships through this powerful platform.
The best part is that unlike many other e-commerce platforms, there’s no monthly fee to pay. You can even connect your own domain, not have to worry about the headache of managing a WordPress site, and still have access to a ton of great features.
1. Offering Coupons and Discounts
Before attending a conference, making a guest appearance on a podcast, or doing a live workshop, you can instantly provide value by creating customized coupons and discounts to offer. You can take this a step further by printing flyers and making QR codes to distribute.
Pro tip: Name your coupon code so it matches the name of the podcast or event you’re marketing to. This will help strengthen your relationship with the host while allowing you to leverage the authority and trust they already have with their audience.
2. Create Your Own Affiliate Program
What makes an affiliate program so powerful? You’re giving someone a reason to promote your book on your behalf. By using Payhip you can make an offer to a podcaster or influencer who has your target audience. This one action can help you establish a long-lasting relationship, while providing you the opportunity to increase sales and build your mailing list.
Here are three ways you could find affiliates for your program:
- Collaborate with a non-profit and offer them a percentage for each sale.
- Find an audience similar to yours. For example, if you have a book on exercise, partner with someone who has a business that focuses on nutrition.
- Market your affiliate program to your email subscribers.
Pro Tip: Offer affiliates 10–15% more than what the standard rate is for digital products that don’t require a high cost of delivery. This will set you apart as someone who provides great value and open opportunities for you to be invited back as a guest.
3. Set up a Referral Program
A referral program is the same concept as an affiliate program with one exception. Your referral partner will receive discounts instead of cash. This could be very useful if you have some sort of membership or recurring offer.
Payhip’s program is designed to make it fun for everyone involved. As an example, “once the buyer’s friend (Jane) lands on the buy page shared with them, they see the message “Congratulations! Your friend has given you a 25% discount.” How awesome is that?
Conclusion
Payhip enables you to create opportunities for providing value, building trust, and establishing long-term relationships that lead to win-win solutions for everyone. Now it’s time for you to flex your marketing creativity by trying one of these strategies.
References
Payhip (2023). How Payhip Works
https://help.payhip.com/article/132-how-payhip-works
Payhip (2023). Referral System
https://help.payhip.com/article/124-referral-system