Search engine optimization. Otherwise known as SEO. If you’ve been writing for the web, more than likely you’ve heard this term even if you don’t understand it.
I recently had my admin assistant do a Google search for several keywords, among them were editor and freelance editor.
Ahhh!
My website didn’t turn up anywhere in the first 6 pages of the search results—we stopped looking at that point. Not a good thing for a person who runs a freelance editing business. To fix this I need to ensure editor or freelance editor appear more often on my services page.