Early last month I talked about a selling mindset. I encourage you to read that post again (or for the first time, if you missed it) since today’s post discusses preparing for holiday shopping.
We are approaching a big buying season, and now is the time to prepare. But if you dread marketing and selling, then this season is going to pass you by and your sales will continue to be dismal. Instead, learn what’s behind your dread and learn to overcome it.
Let’s take a brief look at some definitions.
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