Marketing. Most writers dread it. Because, after all, we’d rather be writing.
But gone are the days when the publisher handled ALL the marketing of a book for their authors. And the truth of it is, even in the “old days” traditional publishers didn’t allocate equal marketing dollars to every book.
Whether you are traditionally published or self-published, marketing your book is a fact of life—unless you don’t care if anyone ever buys your book.
Marketing isn’t a one time event. Maybe that’s what makes it so overwhelming. Or maybe it’s figuring out how to execute the many elements of marketing that intimidate and overwhelm you.
As I was considering the marketing plan for my new book Carried by Grace, it suddenly struck me how I could make it manageable. [Read more…] about How to Conquer Your Book Marketing Plan