The Motivational Editor

Helping Writers Go from Unpublished to Published

marketing

How to Engage Your Audience

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Today’s post is by award-winning author Kathy Nickerson, author of 4 books and counting. This year she released The Secret of Serendipity and Rose Hill Cottage, each a different genre. Her debut novel, Thirty Days to Glory, won the 2014 CSPA Book of the Year. Her books are engaging, fun, and always have a twist at the end.

Author Kathy NickersonHow to Engage Your Audience
by Kathy Nickerson

“Name one job you could do that does not require reading or writing.” This challenge is dangerous, and I throw it out like candy when [Read more…] about How to Engage Your Audience

Overwhelmed with Marketing Plans and Strategy?

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Marketing. It’s a task many writers dislike for various reasons. It can be a daunting task added to a busy schedule leaving us feeling overwhelmed.

I understand quite well, how busy our lives can keep us and how overwhelmed writers can feel. I’ve just returned from my last writer conference for this year and [Read more…] about Overwhelmed with Marketing Plans and Strategy?

Creative Marketing with Cheryl Barker

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Creative marketing Cheryl Barker author interviewI’m pleased to have Cheryl Barker with me for this month’s author interview.

Cheryl is the author of Mother of the Bride—Refreshment and Wisdom for the Mother of the Bride that released last month. She’s also written for compilation books, magazines, other publications, and for Blue Mountain Arts greeting cards, gift books, and calendars. [Read more…] about Creative Marketing with Cheryl Barker

Mind Mapping and Ice Cream

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melting ice cream coneIt’s National Ice Cream Month. Now there’s an idea I can sink my teeth into…brain freeze!

I like ice cream. My favorite flavor is Bordeaux cherry chocolate. Mmmm, heaven on earth.

But what does that have to do with writing?

I thought I’d give you some story ideas to play around with while you enjoy your ice cream and watch the fireworks (Happy 240th Birthday, USA!).

Focusing on the idea of ice cream, here are some scenarios to have fun with.

If you write romance… [Read more…] about Mind Mapping and Ice Cream

Marketing Different Books Simultaneously

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Marketing Different Books Simultaneously Kathy Nickerson Interview

Author Kathy Nickerson released a book in March and will release another one in July. Today she’s here to share how she’s managing the marketing of these books.

Kathy, thanks so much for joining us here today. I always enjoy your books and your blog. You have a sense of humor I like, and that comes through clearly in your voice.

In March you launched The Secret of Serendipity, a middle-grade novel, and next month you release Rose Hill Cottage, a women’s contemporary fiction. How have you handled the marketing for two books in such a short period of time? [Read more…] about Marketing Different Books Simultaneously

What Marketing Book Would You Recommend?

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As the first Monday of the month, my focus is marketing.

I struggle with marketing like many authors do. I’ve purchased 1 or 2 marketing books, but they were only a little helpful.

So today, I’d like to hear from you.

What book(s) on marketing have you found most helpful and why? Please leave your response in the comments below so all my readers can read your choices and maybe find a book that can help them.

Thank you, and happy marketing!

What do you have to offer?

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“Holy cow!” I hear you saying. “Am I on the right page?”

Yup, you are. I made some major changes last week. (Thank you Tamara Clymer for your design work.) I hope you like the new look as much as I do.

It was kind of scary making such big changes, but fun and exciting, too. I’ve been wanting to do this for quite a while now, but had to work up the nerve and find the right message.

“So what’s this change have to do with marketing?” you ask. [Read more…] about What do you have to offer?

6 Lessons I Learned about Marketing Strategy from Playing Board Games

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When it comes to marketing strategy, I’m a babe barely out of the cradle. What I know today I’ve learned by reading articles and by the mistakes I’ve made marketing my own books.

I wish I could tell you my efforts to market Carried by Grace have been a wild success—they haven’t. What I can tell you is I’ve done everything wrong.

Monopoly boardThankfully, I can start over.

The majority of writers I talk to tell me they dislike marketing. As an introvert, I haven’t particularly enjoyed it either.

Writers want to write. I get that. But the fact is, today’s writers must be engaged in marketing.

If you intend to make any money selling your book, you have to spend time marketing. So, the Marine in me is going to tell you to suck it up and deal with it. Your bad attitude only makes the time you do spend marketing that much more miserable.

I’m still learning the world of marketing strategy, but I’ve finally begun to get a better grasp on it. Today, I’d like to share my latest insights that I hope will not only make my tasks of marketing easier, but yours too. [Read more…] about 6 Lessons I Learned about Marketing Strategy from Playing Board Games