Updated November 4, 2024.
Knowing your target audience or ideal reader—today’s term is avatar—is important in many ways. As the term implies, you are aiming at a target, so knowing as much as you can about it will enable you to hit the bull’s-eye.
Often the message you hope to convey through your fiction or nonfiction dictates a lot about who the audience is. For example, I wrote Carried by Grace because I wanted to help women…who were Christian…with children…who had been sexually abused. Additionally, I narrowed the age range to mothers who were 28 to 40.
Before you start to write, gain as much clarity about your ideal reader as possible, all the way down to their needs and struggles (this is critical if you blog). People read to meet a need in their life. What need are you meeting?
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